About Us

Born from Chaos. Built with Grit.

BLOKE & LASS isn’t just a brand — it’s a comeback story.
What started as a wild idea back in 2022, turned into a movement by 2023 — bold, raw, and unapologetically street.

But life hit hard.
In January 2025, our founder Vishal D. Rana lost his father, Mr. Dilip Rana — the man who laid the foundation for everything we do today. The brand went silent for 10 months. No drops. No noise. Just time to rebuild, rethink, and rise stronger.

And here we are — reborn, refined, and louder than ever.

Every stitch, every graphic, every piece you wear carries a story of grind, grief, and glory.

Today, BLOKE & LASS runs under HOUSE OF RANA — a home that doesn’t just design, but creates.

From fabric supply to garment manufacturing, everything stays in-house — real work, real hands, real passion.

We’re not here to fit in.
We’re here to make streetwear feel personal again.

Because this isn’t fashion — this is resilience stitched in cotton.

BLOKE & LASS — Built from the Streets, Backed by Legacy.